This seemed like the logical topic to discuss on International Women’s Day 2017.

The definition of Revolution as per the Oxford Dictionary; a forcible overthrow of a Government or Social Order, in favour of a new system.

The definition of Evolution as per the Oxford Dictionary; the gradual development of something.

Like most struggles for equality, today is a day we celebrate women. I would particularly like to focus on congratulating the success of women in business as well as women in the Equipment Rental Industry too. It’s often stated that there are not enough women in senior positions in business and the various sources of statistics do confirm that. However, this is improving and it’s no longer the case of finding the “right man for the job”… I have worked with Directors, Depot Managers, Sales Managers, Marketing Managers and Hire Controllers who were women, within the very male dominated industry that is Equipment Rental, and have found them to be some of the strongest Leaders I’ve met. I’m a big believer in finding the right person for the job, with the right attitude, right work ethic and the right fire in them to succeed.

As time moves on, we continue to make great steps forward to progress and improve as a society. This can also be said for the evolution of Digital Marketing as new, modern technology and methods now enable us to better reach our customers and drive our businesses forward in 2017 and beyond.

I’ll finish by asking you all to join me in celebrating diversity within our industry and society today and by leaving you with this…

#ThoughtOfTheDay: “When things don’t happen right away just remember, it takes 6 months to build a Rolls Royce and 13 hours to build a Toyota.”

To see how you can join the evolution with Tall Zebra Designs, contact us today.

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