Content writers in the estate agency industry are generally the same people who deal with property sales, but who’s to say followers only want cold hard sell in their social feeds?
Your estate agency business is most likely focused on a mixture of audiences (buyers, sellers, landlords, tenants etc.) They all have different priorities, so what should your priority be?
Property is a very people-based industry and one of the best things you can do is showcase that you’re an authentic and active member of your clients community. Show this by sharing local news and getting involved with your area.
Industry insights and updates are just as important as local news. You could share new legislation for landlords and tenants. For buyers and sellers, discuss property prices, mortgages, and the national property market.
Did you know that on average, people move home every 7 years? Your audience is probably full of people who browse Rightmove out of curiosity. Things as small as an article on bigger gardens, more bedrooms, home offices, or 2023 trends could be the seed someone needs to kickstart their property journey whether that be selling, buying or renting.
The content you post is up to you, but you need to think about each segment of your market;
What do they want to see?
How can you help to solve any issues they may have?
How can you make sure they remain engaged?