Challenge Coins UK was established in 2017 by former serviceman, Tom Newey, after leaving the British Army. During his service Tom was given his first challenge coin whilst on exercise in Southern California by a US Navy Blue Angels display team technician. After swapping some patches for the coin, Tom felt his unit needed a coin to swap with the Americans. An initial batch of coins were made and sold in under two weeks!
Our brief was to create a new website for Challenge Coins UK with the ability to switch on a secure payment gateway for taking online transactions in the future. The ecommerce function also includes; customer accounts, a shopping cart, an SSL certificate, the ability to pay with PaypPal and Worldpay on an easy checkout system.
The owner of Challenge Coins UK wanted to take full control of their own content moving forward. With this in mind we’ve installed an easy to use page builder on the CMS for the client to easily add text, imagery, new products and links.
After reviewing over our clients brief and challenges, we created his new website whilst advising him on what content could be included to better enhance the website design and user experience. By generating placeholder content it allowed our client to fill in the gaps, which in turn made the process flow really smoothly.
Due to this being a new website with no history, our client wanted to drive traffic as soon as it launched. We did this by setting up a PPC campaign based around his products and highly used keywords. The campaign drove targeted traffic to his new website and brought in a return on investment through the orders he received over the period.
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