Emerson Crane Hire

Emerson is the leading crane hire company in London and the South of the UK. As the trusted lifting professionals, we have the right people and products to support your projects safely and efficiently.

With health and safety practices leading the way in an industry where safety is of the upmost importance Emerson Crane Hire has become a trusted name, recognised by our clients who require expert lifting specialists to plan and carry out all of their lifting requirements, be that crane hire or contract lift.

www.emersoncranes.com

Graphic Design & Branding
  • Logo Design
  • Brand Guidelines
  • Internal Documents
  • Photoshop Work
Web Design & Digital Marketing
  • SEO Management
  • PPC Management
  • Analytics & Reporting
  • Website Maintenance

The Brief

Our brief was to create a new website for Emerson to enhance the user experience and make it easier to hire and book online. The website came in hand with a new branding project in order to modernise the company throughout. Our process was simple; listen to the clients requirements, review the current website and branding, analyse the website traffic and user journey, conduct thorough research into the industry and finally to see the latest design trends and technologies used that can better enhance the new website.

Branding & Graphic Design

Website Design & Digital Marketing

The Outcome

Logo Design – The new Emerson logo has been stripped back to reflect their core products of cranes. The three lines symbolise the crane booms whilst also highlighting a size variation within the fleet.

Brand Guidelines – For this full brand package, we included the guidelines in order to set the rules for their brand moving forward. Included in the guidelines are; the use of logo, colours, typography, vehicle liveries, promotional items, stationary, flyers, photos, videos and clothing.

Internal Documents – To roll out the new brand we created all new internal documents to replace current documents that may hold the old brand. The internal documents included; business cards, letterheads, meeting agendas, ID cards, quotes, invoices and a powerpoint template.

Website – After reviewing over future developments within the company we have built the new website on an easy to use CMS system so it can eventually be managed in-house. To enhance user journey we also created a simple two click rule so that all primary products can easily be selected and enquired in two clicks. This will reduce the drop offs and increase the online conversions.

Emerson Website

Typography

Raleway Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Colors & Material

Emerson Green

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Accent Green

#017522

Dark Grey

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Brand Guidelines