Your website should be the guideline for all your other digital assets. Marketing brings the customer to the website, but branding gives them that unique experience – and it all starts with a streamlined, user-friendly web presence.
To meet SEO requirements
We need to bring customers to the site to ensure it reaches its full potential. This is where website design and search engine optimisation are intrinsically linked.
Google wants its users to have the best experience on-site as possible, and to find the best information. As a creative studio, we guarantee this by:
- Integrating SEO best practices with web design e.g. custom fields for meta data
- Designing a simple site navigation that allows SEO crawlers to understand the website
- Offering users a seamless experience through the site from one page to another.
To demonstrate your expertise
Your website offers you free rein to add infographics, blog posts, videos and whatever other digital assets you need to show off your knowledge. A well-designed CMS will allow you to play with all of these mediums, and display them in a responsive, mobile-friendly format.
Don’t forget – Google ranks sites based on expertise, authority and trust. You should use these content types to demonstrate your expertise, for example, long-form blogs that answer user questions. A strong web design studio will allow you to present this information in a digestible fashion, with strong headers, bullet points, and themes that support rich media.
Every website has its own set of objectives, whether it’s ecommerce or simply encouraging PDF downloads. Web designers are responsible for making this as simple as possible. They follow the “don’t make me think” principle – removing all barriers to conversion like slow pages, and adding clear calls to action.
Speak to your local Bolton web design agency today
While your social media profiles, emails and other assets can support your digital marketing efforts, your website is doubtless the best weapon in your arsenal. To get the best from your online presence, speak to Tall Zebra Designs today. Also view our full SEO Agency Bolton to see how you can benefit from Google ranking.