One of the most essential things in estate agency businesses is the pipeline. The spring and Christmas rushes might be great, but lulls in the market can leave your pipeline bare. A good strategy to generate leads can prevent the lulls from damaging your pipeline. So, how can you keep your pipeline strong?
1. Social media activity
Social media is a great place to connect with other professionals, as well as buyers and sellers. It’s not only a place for you to sell property, but it’s also an opportunity for you to showcase your services to those who aren’t looking to move but may know someone who is or will remember you down the line.
2. Paid ads
Paid adverts via social media can be super powerful, especially in terms of reaching a large audience. By incorporating lead capture forms into your advertising, it allows you to build a database, so the pipeline remains full. When ads are properly targeted and displayed to the correct audiences, the likelihood of receiving high-quality leads is increased.
3. Email Marketing
Although email campaigns aren’t technically lead-gen tools, they are a really good way to nurture contacts, warming them up. Your emails should include lots of links to more information or blogs about you, so people can have a look at more info at their own pace. By including capture forms on your website, you’ll be able to create lists, to categorise your potential clients
4. Cold calling
Cold calling is quite popular for customer acquisition in estate agencies. Sales teams contact potential clients before they even know if they want to sell or purchase a property. Cold calling can be time-consuming, and it can be difficult to obtain numbers to call, but 57.7% of estate agents believe that it is an effective way to generate leads.