The number of people using the internet is growing year on year at an unprecedented rate, making it one of, if not the, best way of reaching a large market.
Established brands with large budgets can capitalise on social media and advertising sites and are seeing the benefits of online advertising.
For less established brands with smaller budgets, content marketing is a way to connect with audiences without breaking the bank. By showcasing their products consistently on social and on their websites, they can build relationships with customers and potential customers.
Content marketing and SEO can be quite time-consuming, which is part of the reason why companies utilise paid advertising to generate leads and customs. However, the beauty of content marketing is that it’s super beneficial for brands to grow their online presence.
Organic content marketing is on average 62% cheaper than outbound marketing, with the ability to generate 3x more leads, which is why it is crucial to stand out in a saturated marketplace.
So, now we know why content marketing is so important, here’s what you need to do to stand out from the crowd:
1. Be consistent
By being consistent with content, it Is easier to build trusting relationships with your audience and earn their loyalty.
2. Keep an eye on what your competition is doing
This will help you identify your advantages and disadvantages, as well as give you a way to make your content stand out from the crowd.
3. Combine your approach with other channels too e.g. Email marketing
Link blogs to your social content and link that in your email campaigns, By sharing content across numerous channels it reinforces your messaging.