If your small business has a WordPress site you’ve potentially only used about 5% of its potential. There are around 60,000 WordPress plugins you can install to add new features that are pre-coded and ready to go.
Before you start adding new plugins left, right, and centre, remember that badly coded plugins can slow your website down and make it harder for Google to read, understand, and rank. Obviously, that’s a big problem. Instead, install only top-rated WordPress plugins that will actually make your site easier to use.
Here are 6 of the best to get you started.
OptinMonster
How much? There’s a free version.
This is the most popular ‘opt-in’ plug-in for good reason. OptinMonster makes it extremely easy to build lead capture forms, pop-ups, and more to convert website visitors into potential future sign-ups or customers. Use the drag-and-drop builder to create forms that fit your website’s design aesthetic and your target audience. They even have tried and tested templates.
All in One SEO
How much? From $49.50 a year.
2 million websites are already using this one. If you’re fairly new to SEO (and a lot of small business owners are) All in One SEO will walk you through the most important elements as you’re updating your site, including title tags, keyword analysis, and even local SEO.
Complianz
How much? From $45 a year.
All the GDPR/cookie/privacy tools you could ever need. It can feel like a bit of a minefield to get privacy stuff right so thankfully Complianz does the thinking and coding for you. It will even identify the right tools and notices for your country so you don’t have to spend time looking up compliance rules. Sorted.
Broken Link Checker
How much? Free!
Exactly what it says on the tin. Broken links are really frustrating for potential site visitors so repairing them is a must. This tool will also look for missing images, and external links, and stop search engines from directing people to the wrong place. It’s a nice and easy way to tie up those SEO-related loose ends.
WooCommerce
How much? There are a few layers of pricing depending on which features you need. There are also some per-transaction charges.
Developed by the company behind WordPress, WooCommerce is apparently running in the background on 30% of all online stores globally. It basically does it all – manage inventory, accept payments, create attractive storefronts, shipping management, and dynamic pricing. Literally a one-stop shop.
Akismet
How much? From £6.67 a month.
This one’s pretty straightforward and extremely necessary. Akismet filters out spam in your blog comments. Without it, you could find your content flooded with badly written comments inviting you and your site visitors to click dubious links. It’s a favourite on 5 million+ sites already because it just does the job.
Envira Gallery
How much? Free!
Imagery is everything on your site. The Envira Gallery WordPress plug-in creates responsive, fast-loading galleries and sliders with ease, giving you the ability to show off your work and/or inventory throughout your site. It’s mobile-friendly and completely free too.
There you have it. Six of the best WordPress plugins are available right now. They’re all regularly updated with really reliable tech support, so you can focus on the most important thing – running your site.
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