In 2022 we saw many marketing trends and changes to social media spaces. Facebook rebranded to Meta and teased what the Meta world will feature. Elon took over Twitter, and there were many updates to platforms like Instagram, Snapchat, and of course the continued global domination of TikTok.
It feels like 2022 flew by, and there were endless marketing trends, here are some of our favourites…
Metaverse marketing
The metaverse allows companies to create their own world that represents their brand. Each world can be unique and create a fully immersive experience for customers. We’re just at the start of the metaverse journey but are super excited by what we have seen so far. We can’t wait to see more this year.
Conversational marketing
This is a great way to engage customers through dialogue that puts focus on interactions between them and you. By using real-time two-way conversations across social media, or even just chatbots or WhatsApps from your business may lead to increased leads and conversions.
Content marketing
The best way to retain your audience is by sharing content relevant to them; by creating videos, podcasts, blogs etc, you promote brand awareness, keeping yourself at the forefront of your customer’s minds. Since the first lockdown in 2020, when we couldn’t physically go out and buy products, brands have been fighting to be seen and heard more than ever and we have seen high-quality creative content from a multitude of brands.
Short form videos
In 2022 short form video was well and truly king. With the rise in popularity of TikTok and Reels, it’s really no surprise! HubSpot say 1 in 5 marketers will start using short-form video this year, make sure you don’t miss out on a huge segment of the market and jump on the trend sooner rather than later!
Influencer marketing
Influencer marketing combines lots of traditional and digital marketing methods, using an external person or company with a high following to influence purchasing decisions about your product or services. We have a full blog on how you can add influencer marketing to your strategy, which you can read here!
Corporate social responsibility
Almost half of millennials and Gen-Zers want companies to take a serious stance on issues such as racial justice, gender inequality, LGBTQ+ rights, and climate change – by advocating for these issues in your marketing, you can not only sway purchasing decisions amongst these groups, but create positive change too. 89% of marketers who create socially responsible content, plan to increase their investment in the area this year – double what it was in 2022.
If you need a helping hand with your digital marketing, give us a shout.
